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SayPro Marketing and Communications Team: Promotion: Create and execute a marketing campaign to promote the event. This includes email marketing, social media posts, and paid advertising.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Written by

Linda Janet Tivane

in

To create and execute a marketing campaign that promotes the event for SayPro’s Marketing and Communications Team, here’s a step-by-step strategy that integrates email marketing, social media posts, and paid advertising:

1. Campaign Goal & Objective

  • Goal: Increase attendance and engagement for the event.
  • Objective: Drive sign-ups, build awareness, and promote event features, like guest speakers, sessions, or exclusive content.

2. Target Audience

  • Define the key demographic: Who would benefit from attending the event?
  • Use data to segment audiences (age, interests, location, profession, etc.).

3. Email Marketing

Step 1: Build an Email List

  • Ensure the email list is segmented based on past engagement or interest in similar events.
  • Send out an invitation email to your core audience (current clients, past event attendees, potential prospects).

Step 2: Craft Compelling Emails

  • Subject Line: Use a catchy, urgency-driven subject line to encourage open rates (e.g., “Don’t Miss Out: Join Us for [Event Name]!”).
  • Body Content:
    • Include all necessary event details (date, time, location, agenda).
    • Use persuasive language with a call to action (CTA), like “Register Now” or “Reserve Your Spot.”
    • Highlight special speakers, giveaways, or exclusive content.

Step 3: Automated Email Sequence

  • Initial Invitation: Send out an email 3–4 weeks before the event.
  • Reminder Emails: Follow up with reminder emails 1-2 weeks before, and send last-minute reminders 48–24 hours prior.
  • Post-Event Email: Thank attendees, share a recap, and offer additional content or resources.

4. Social Media Campaign

Step 1: Platform Strategy

  • Select platforms that best match your audience’s presence (e.g., Facebook, Instagram, LinkedIn, Twitter).

Step 2: Pre-event Content Plan

  • Countdown Posts: Post a countdown on Instagram Stories, Facebook, and LinkedIn, starting a week or two before the event.
  • Event Teasers: Share sneak peeks, speaker bios, behind-the-scenes content, or exciting event features.
  • User-generated Content (UGC): Encourage followers to share how they’re preparing for the event or post past event photos using a branded hashtag.

Step 3: Engagement Tactics

  • Create polls, quizzes, or contests to engage followers.
  • Use Instagram/Facebook stories and live features to interact with your audience in real-time, building excitement.
  • Share testimonials or success stories from past events.

Step 4: Paid Social Media Advertising

  • Targeting: Use Facebook/Instagram ads to target specific demographics based on interests, age, profession, and event type.
  • Ad Types: Carousel ads, video ads, or event page promotion ads.
  • Budgeting: Set a daily/weekly budget depending on how long the campaign will run (a few weeks prior to the event is ideal).
  • CTA: Make sure ads have clear calls to action, like “Learn More” or “Register Now.”
  • Remarketing Ads: Set up remarketing ads for people who visited the event page but didn’t register.

5. Paid Advertising (Google Ads and Other Platforms)

Step 1: Google Ads Campaign

  • Use Google Search ads to target keywords related to your event. Focus on local or niche event-related searches (e.g., “[Event Name] 2025”).
  • Create compelling ad copy with a strong CTA, like “Register Today!” or “Limited Seats Available!”

Step 2: Display Ads

  • Use Google Display Network to run image ads on related websites, blogs, and platforms, targeting users with interests related to your event’s themes.

Step 3: Budget & Bidding

  • Allocate budget for both Search and Display ads based on priority. Consider setting up conversion tracking to measure effectiveness and optimize the campaign.

6. Content Calendar & Timeline

Week 1-2:

  • Finalize event details and create content for all platforms.
  • Launch email marketing campaign (initial invite).
  • Post on social media to build anticipation (teasers, countdown, speaker highlights).

Week 3-4:

  • Run paid ads on social media and Google.
  • Continue social media engagement (polls, UGC, testimonials).
  • Send reminder emails 1 week before the event.

Week 5 (Event Week):

  • Final email reminder 48 hours before the event.
  • Social media posts with urgent, last-minute registration calls.
  • Go live or post stories during the event to increase engagement and highlight key moments.

7. Metrics & Evaluation

  • Track open rates and CTR for email marketing campaigns.
  • Monitor social media engagement: Likes, shares, comments, and hashtag usage.
  • Analyze conversion rates for paid ads (clicks to registration page).
  • After the event, send out a feedback survey to attendees and gauge overall success.

By following this plan, SayPro’s marketing and communications team will be able to effectively promote the event, generate excitement, and boost attendance.

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

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