1. Importance of Reminders
Sending reminders is critical because:
- Attendees may forget or overlook the form.
- Some may postpone filling it out due to time constraints.
- A single reminder often increases response rates significantly (by 20โ30%).
2. Reminder Strategy
a. Timing of Reminders
- First Reminder:
Sent 24โ48 hours after the initial distribution of the feedback form.
- Second Reminder:
Sent 3โ5 days after the event if the form hasnโt been completed.
- Final Reminder:
Sent a few days before the feedback deadline, emphasizing urgency.
b. Messaging Techniques
- Clear Call-to-Action:
“Please take 3 minutes to complete the feedback form โ your opinion matters!”
- Personalization:
Use names and event titles to make messages feel targeted:- “Hi [Name], weโd love to hear your thoughts on the SayPro April 15th Workshop.”
- Express Value:
Explain how the feedback will be used:- “Your input helps us improve future sessions and tailor content to your needs.”
- Offer Incentives (Optional):
- Entry into a prize draw
- Certificates of participation (only after form completion)
- Access to exclusive content or resources
3. Channels for Sending Reminders
- Email:
Primary method, especially for professionals and employees.
- SMS/WhatsApp:
Useful for quick reach and better engagement, especially in areas with limited email use.
- In-App/Event Platform Notifications:
If SayPro uses an online portal or LMS, reminders can be embedded in the system.
- Verbal Reminders:
During live events (in-person or virtual), facilitators can remind attendees at the end of sessions.
4. Tracking and Monitoring
- Monitor who has completed the form using unique links or logins.
- Segment your audience into:
- Completed
- Not yet started
- Started but not submitted
- Customize reminders based on status (e.g., โYou started your form, donโt forget to submit it!โ).
5. Tone and Frequency
- Keep reminders polite, friendly, and not too frequent to avoid annoyance.
- Ideally, no more than 2โ3 reminders per person unless absolutely necessary.
6. Feedback Loop
- Thank respondents after form submission.
- Share how their input is being used (in reports, future planning).
- This builds trust and increases future participation.
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