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SayPro Pre-Event Preparation Employer Outreach and Engagement Objective: Secure a diverse range of employers to participate in the event and post internship or co-op opportunities.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

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Written by

Linda Janet Tivane

in

Here’s a detailed version of the SayPro Pre-Event Preparation Task: Employer Outreach and Engagement with the objective of securing a diverse range of employers to participate in the event and post internship or co-op opportunities:

📢 SayPro Pre-Event Preparation

Task Name: Employer Outreach and Engagement
Objective: Secure a diverse range of employers to participate in the event and post internship or co-op opportunities for students.

Step-by-Step Process:

  1. Define Target Employer Criteria
    • Industry Diversity: Ensure employers from various industries are invited to participate, such as technology, healthcare, finance, education, non-profit, government, and more.
    • Company Size and Type: Invite both large corporations and smaller companies, including startups, to ensure a broad range of opportunities.
    • Role Variety: Focus on employers offering internships, co-ops, apprenticeships, and entry-level positions across different career paths.
  2. Craft Compelling Employer Invitations
    • Personalized Outreach: Prepare an email template that can be personalized for each employer. Include:
      • Introduction to SayPro and the event’s objectives.
      • A summary of the benefits of participating, such as access to diverse talent, brand visibility, and fulfilling corporate social responsibility goals.
      • Highlight key event details (e.g., dates, location, student demographic).
      • Clear call-to-action (CTA) for employers to sign up and submit job opportunities.
    • Follow-up Strategy: Plan a follow-up email sequence to ensure that employers who haven’t responded are reminded about the event and encouraged to confirm their participation.
  3. Initial Employer Outreach
    • Email Campaign: Launch the initial email campaign to employers, sending out personalized invitations to potential companies to participate.
    • Social Media and Networking: Use LinkedIn and other networking platforms to reach out to companies and their recruitment teams directly. Post event details on SayPro’s social media channels to encourage employers to participate.
  4. Build Relationships with Key Employers
    • Phone Calls & Meetings: For larger or strategically important employers, arrange one-on-one calls or virtual meetings to discuss the event in detail and address any questions.
    • Employer Webinars/Info Sessions: Organize webinars or info sessions for employers to learn about the event, registration process, and the benefits of participating.
  5. Create an Employer Participation Guide
    • Provide employers with a step-by-step guide on how to participate in the event, which includes:
      • How to register and create an employer profile on the SayPro platform.
      • The process for posting internships and co-op opportunities.
      • Information on how to interact with students during the event (virtual booths, networking, interviews, etc.).
      • Key deadlines for registration, profile creation, and job posting submissions.
  6. Track Employer Engagement
    • Maintain a database or CRM system to track employer responses, registrations, and job postings.
    • Follow up with employers who have shown interest but haven’t yet completed their registration or job postings.
    • Identify any gaps in industry representation and actively engage companies in underrepresented sectors.
  7. Offer Additional Support to Employers
    • Provide hands-on support to employers who may need assistance with setting up profiles or posting internship opportunities on the SayPro platform.
    • Offer advice on creating appealing job descriptions and clear qualification requirements to attract the right candidates.
  8. Send Confirmation and Event Details
    • Once employers are confirmed, send them a confirmation email with all event details:
      • Logistics (virtual or in-person, event schedule, etc.).
      • Additional resources (guidelines for setting up booths, preparing for student engagement).
      • Important deadlines (for finalizing job postings, etc.).
    • Encourage employers to actively engage with students through Q&A sessions, resume reviews, or mock interviews.
  9. Promote Employers and Their Opportunities
    • Start promoting the participating employers and their internship opportunities through the SayPro website, email newsletters, and social media channels.
    • Ensure employers’ job postings are visible to students well in advance so that students can research and apply for positions before the event.
  10. Remind Employers About Upcoming Deadlines
    • Send reminder emails 1-2 weeks before critical deadlines (e.g., final date to post jobs, confirmation of participation) to ensure that employers complete all necessary steps.
  11. Create a Post-Event Feedback Loop
    • After the event, send a survey to employers to gather feedback on the experience and the quality of student applicants.
    • Use the feedback to improve future employer outreach efforts and strengthen relationships with participating organizations.

Responsible Teams:

  • Employer Outreach Team
  • Event Coordination Team
  • Marketing & Communications Team
  • Technical Support Team (for profile setup)

Timeline:

  • Outreach Initiation: Begin outreach 6-8 weeks before the event.
  • Employer Confirmation & Job Posting Deadline: Ensure employer registration and job postings are completed 2-3 weeks before the event.
  • Final Reminders: Send final reminders and event details 1-2 weeks before the event.

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

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