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SayPro Campaign Roles & Responsibilities ๐น 1. Campaign Leadership & Coordination Campaign Manager (Staff Lead) โ [Assigned: Campaign Director or Senior Program Manager]
Oversees the entire campaign strategy and execution
Coordinates between teams, approves content and timelines
Tracks KPIs and makes adjustments as needed
Leads weekly progress meetings Assistant Campaign Coordinator โ [Assigned: Junior Staff or Intern]
Supports logistics, scheduling, internal communication
Maintains project calendar and task tracker
Assists with donor follow-ups and data collection ๐น 2. Donor Engagement Team Donor Relations Lead โ [Staff Member]
Manages major donors and repeat donor outreach
Personalizes donor communication and thank-you messages
Organizes donor appreciation activities Volunteer Donor Callers โ [5โ10 Trained Volunteers]
Make thank-you and reminder calls to donors
Encourage recurring donations
Collect feedback and stories from supporters CRM & Data Officer โ [Staff or Consultant]
Maintains donor database accuracy
Tracks donor behavior, manages segmentation
Generates weekly reports on donor activity ๐น 3. Digital Marketing & Content Team Digital Marketing Manager โ [Staff or External Consultant]
Designs and executes digital campaign (email + social media)
Manages ad spend if applicable (Facebook, Google Ads)
Tracks engagement analytics Content Creator/Graphic Designer โ [External Partner or Freelancer]
Designs visuals, infographics, and campaign materials
Produces templates for social media and email
Ensures brand consistency Copywriter/Content Writer โ [Staff or External]
Writes compelling campaign messages, social posts, and donor emails
Develops blog posts, testimonials, press releases Social Media Coordinator โ [Intern or Volunteer]
Schedules posts, monitors comments/messages
Engages followers and answers DMs
Reports on weekly metrics ๐น 4. Website & Tech Team Web Manager โ [Staff or Web Agency]
Builds and maintains the campaign landing page
Optimizes donation form UX
Ensures site is mobile-friendly and tracks conversions IT/CRM Support โ [Technical Staff or Consultant]
Integrates web, donation platform, and CRM
Troubleshoots tech issues during live events or spikes ๐น 5. Partnerships & Outreach Partnership Development Lead โ [Senior Staff or Board Member]
Identifies and negotiates with corporate and community partners
Develops partnership packages and visibility offers
Coordinates joint events and promotions Ambassador & Influencer Liaison โ [Volunteer Coordinator or Comms Staff]
Recruits and supports SayPro ambassadors/influencers
Provides them with toolkits and updates
Tracks their campaign contributions ๐น 6. Events & Engagement Event Coordinator โ [Staff or Volunteer]
Plans virtual or physical launch, mid-campaign, and closing events
Manages RSVPs, schedules, logistics, and technical setup
Collects attendee feedback and participation data Photographer/Videographer โ [External Freelancer or Volunteer]
Captures video testimonials and event footage
Edits and prepares short videos for social media
Supports thank-you video at campaign close ๐ Task Management Tools Project Management Software : Trello, Asana, or ClickUp for tracking tasks
Weekly Team Check-ins : 30-minute updates on KPIs, blockers, and priorities
Shared Calendar : Google Calendar for event and email scheduling
Team Drive (e.g., Google Drive or Dropbox) : Central hub for all assets, reports, and templates๐ Summary of Core Teams Function Lead Role Support Roles Campaign Management Campaign Manager Assistant Coordinator Donor Engagement Donor Relations Lead Call Volunteers, CRM Officer Marketing & Comms Digital Marketing Manager Copywriter, Social Media Coordinator, Designer Website & Tech Web Manager CRM/IT Support Partnerships Partnership Lead Ambassador Liaison Events Event Coordinator Photographer/Videographer
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