๐ Curriculum: Strategic Partnership Development & Management
๐ Program Title:
Strategic Partnerships for Sustainable Growth
๐ Target Audience:
- Entrepreneurs
- Business Development Managers
- Nonprofit Leaders
- Public & Private Sector Project Leads
- Partnership Coordinators
โณ Duration:
8โ12 hours total (can be split into 2-day workshop, weekly modules, or e-learning series)
๐งฑ Module 1: Introduction to Strategic Partnerships
๐ฏ Learning Outcomes:
- Define what constitutes a strategic partnership
- Understand the difference between partnerships, sponsorships, and transactions
- Explore why partnerships are essential in todayโs market
๐ Content Topics:
- What is a strategic partnership?
- Partnership lifecycle overview
- Case studies: successful and failed partnerships
- Benefits of partnerships for growth and innovation
๐ Module 2: Identifying the Right Partners
๐ฏ Learning Outcomes:
- Conduct internal assessments to determine readiness
- Identify suitable partners based on strategic goals
- Use tools to analyze partner alignment
๐ Content Topics:
- Internal needs assessment (SWOT analysis)
- Partner mapping techniques
- Criteria for partner selection
- Tools: Partner Fit Scorecard, Stakeholder Matrix
๐ ๏ธ Activity:
Use a โPartner Profiling Templateโ to list and rank top 3 potential partners.
๐ค Module 3: Partnership Negotiation & Agreement
๐ฏ Learning Outcomes:
- Understand principles of interest-based negotiation
- Draft effective partnership proposals and agreements
- Navigate legal and ethical considerations
๐ Content Topics:
- Preparing for negotiations: what to offer, what to expect
- Structuring win-win agreements (MOUs, SLAs, contracts)
- Intellectual property, confidentiality, and compliance
- Tools: Negotiation Planning Sheet, MOU Template
๐ ๏ธ Activity:
Role-play: Negotiating a partnership between two sample companies.
๐ Module 4: Collaboration Models & Governance
๐ฏ Learning Outcomes:
- Identify collaboration models appropriate to your business type
- Design clear governance structures for managing the partnership
- Avoid common pitfalls in execution
๐ Content Topics:
- Types of partnership models:
- Co-branding
- Joint ventures
- Licensing agreements
- Referral/affiliate models
- Governance structures: steering committees, working groups
- Conflict management frameworks
- Tools: Collaboration Model Canvas, RACI Chart
๐ Module 5: Tracking and Evaluating Partnership Performance
๐ฏ Learning Outcomes:
- Define partnership success metrics and KPIs
- Set up dashboards and reporting frameworks
- Conduct reviews and renewals
๐ Content Topics:
- Key Performance Indicators (KPIs) for partnerships
- Building a performance tracking dashboard
- Continuous improvement and scaling partnerships
- Tools: Partnership Scorecard, Evaluation Checklist
๐ ๏ธ Activity:
Create a sample partnership dashboard for a current or hypothetical collaboration.
๐ฏ Module 6: Sustainability, Growth & Exit Planning
๐ฏ Learning Outcomes:
- Plan for the long-term growth or structured exit of a partnership
- Maintain partner engagement over time
- Scale successful partnerships to new regions or services
๐ Content Topics:
- Partnership renewal vs. exit
- Building in sustainability and succession planning
- Scaling impact across markets
- Tools: Sustainability Planning Template, Partnership Health Survey
๐ Capstone Project / Assessment (Optional)
Participants will:
- Identify a real or simulated partnership opportunity
- Draft a strategic plan including partner selection, collaboration model, agreement outline, and tracking dashboard
- Present to peers or instructors for feedback
๐ Supplementary Materials
- โ
Templates (MOUs, Scorecards, Dashboards, Partner Maps)
- โ
Case Studies (Real-world partnerships from various sectors)
- โ
Worksheets & Quizzes
- โ
Instructor Slides & Notes
- โ
Partnership Playbook (Printable toolkit)
๐ค Delivery Format Options
- In-person workshop (2 days)
- Online course (self-paced or instructor-led)
- Hybrid (virtual sessions + physical workbook)
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