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SayPro Report on campaign outcomes and analyze the effectiveness of the strategies used
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
SayPro Fundraising Campaign Outcome Report
Campaign: Empower Youth Through Internship Access
Reporting Period: Q3 2025 (July – September)
Prepared By: SayPro University Office under SayPro Education Royalty
Date: [Insert Date]
1. Executive Summary
- Total Amount Raised: R117,400
- Fundraising Goal: R110,000
- % Goal Achieved: 107%
- Internship Placements Supported: 315 (goal: 300)
- Total Donors: 188
- New Donors Acquired: 142
- Repeat Donors Retained: 46
- Major Highlights:
- Corporate match week raised R34,000
- Donor appreciation webinar attended by 83 donors
- Most successful channel: Instagram campaign (13,000+ engagements)
2. Breakdown by Fundraising Category
| Goal Category | Target (ZAR) | Raised (ZAR) | % Achieved |
|---|---|---|---|
| Internship Fund | R75,000 | R79,500 | 106% |
| Skills Development Workshops | R20,000 | R19,000 | 95% |
| Donor Engagement Activities | R5,000 | R6,200 | 124% |
| Admin & Logistics Support | R10,000 | R12,700 | 127% |
| Total | R110,000 | R117,400 | 107% |
3. Strategy Effectiveness Analysis
| Strategy | Outcome | Effectiveness Rating | Recommendations |
|---|---|---|---|
| Peer-to-peer fundraising via WhatsApp | Raised R9,200 from small groups | ⭐⭐⭐⭐☆ (Good) | Replicate with targeted alumni groups |
| Instagram Story Campaign | 13.2K reach, R14,000 raised | ⭐⭐⭐⭐⭐ (Excellent) | Increase video storytelling, run longer |
| Corporate Matching Week | R34,000 raised in 7 days | ⭐⭐⭐⭐⭐ (Excellent) | Expand matching partner base |
| Donor Appreciation Webinar | 83 attendees, R6,700 raised | ⭐⭐⭐⭐☆ (Good) | Host quarterly, include impact story panels |
| Email Campaign (3 rounds) | Open rate: 29%, CTR: 8.1%, R6,300 raised | ⭐⭐⭐☆☆ (Average) | A/B test subject lines & donation page |
4. Audience Engagement Metrics
| Channel | Reach | Engagement | Conversions |
|---|---|---|---|
| 25,000 | 13,200 | 110 donations | |
| Email Campaigns | 3,800 | 1,050 clicks | 37 donations |
| WhatsApp P2P | ~950 | 212 shares | 32 donations |
| Donor Webinar | 83 | N/A | 15 donations |
5. Key Learnings
- Most responsive donor segment: Young professionals (ages 25–34)
- Highest-converting content type: Intern impact stories with visual progress updates
- Top-performing day/time: Tuesdays at 8PM (Instagram & email opens)
- Greatest bottleneck: Manual donor acknowledgment delays
6. Recommendations for Next Quarter (Q4 2025)
- Automate donor thank-you emails using CRM tools
- Launch 2 new matching gift partners by October
- Develop 5 new intern testimonial videos
- Pilot a corporate workplace giving program
- Introduce a leaderboard for peer-to-peer fundraisers
Attachments:
- Campaign Budget & Expense Report
- Donor List & Segmentation Data
- Screenshots of High-Performing Posts
- Testimonials & Stories Used in the Campaign
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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