SayPro Design and implement a marketing campaign using email, social media, and online ads to increase registration

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

SayPro Marketing Campaign Plan

Goal: Increase event registrations
Channels: Email, Social Media, Online Ads
Timeline: 6–8 weeks before the event

1. Email Marketing Campaign

Campaign Timeline

Week	Email Type	Goal
1	Save the Date	Awareness
2	Early Bird Registration Opens	Drive early sign-ups
3	Speaker Highlights	Build excitement
4	Countdown Begins (30 Days)	Urgency
5	Testimonials from Past Attendees	Trust and proof
6	Last Chance Early Bird	Final push for discounts
7	FAQ & Program Details	Remove uncertainty
8	Final Reminder (24–48 hrs)	Last push

Tips:

Use personalized subject lines (e.g., “Anna, your seat is waiting at SayPro 2025”)
Include a clear CTA (“Register Now” button)
Segment lists: general, previous attendees, partners, students

2. Social Media Campaign

Platforms: Instagram, LinkedIn, Facebook, Twitter (X)

Post Frequency: 3–5 times per week

Weekly Content Plan:

Day	Content Type
Monday	Speaker Spotlight (graphic + quote)
Wednesday	“Did You Know?” facts about SayPro
Thursday	Video teaser or testimonial
Friday	Behind-the-scenes / team intro
Weekend	Countdown / registration reminder

Hashtags:

#SayPro2025
#YouthLeadership
#SayProSummit
#RegisterForSayPro

Engagement Boosters:

Polls (Instagram Stories, LinkedIn)
“Tag a friend who should attend”
Giveaways (free pass, merch)

3. Online Advertising Campaign

Platforms: Facebook Ads, Instagram Ads, Google Display Network, LinkedIn Ads (if budget allows)

Targeting:

Age: 18–35 (for youth-focused tracks)
Interests: personal development, leadership, social impact, skills training
Location: local/national depending on event format
Custom Audiences: website visitors, email list, past attendees

Ad Types:

Short video clips (15–30 sec)
Carousel ads with speaker images
Lead ads (especially for pre-registration or waitlists)

Budgeting Tips:

Start small (e.g., $10–15/day), then scale top performers
A/B test images, copy, and CTAs

4. Conversion Tools & Tracking

Use UTM codes to track traffic sources
Install Meta Pixel and Google Analytics
Add popup or banner CTA on the SayPro homepage
Use platforms like Mailchimp, Meta Business Suite, or Google Ads Manager for automation and analytics

Optional Add-Ons:

Influencer collaboration: partner with youth leaders/content creators
Ambassador program: offer rewards for those who drive the most sign-ups