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SayProApp Courses Partner Invest Corporate Charity Divisions
SayPro Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Here’s a structured outline of the Core Responsibilities under Campaign Strategy & Planning for SayPro’s campaign (focused on April):
Core Responsibilities: Campaign Strategy & Planning (April Campaign)
1. Define Campaign Goals
Set clear, measurable objectives that align with SayPro’s mission and desired impact.
Key Goals:
- Revenue Target:
Raise ZAR 150,000 through individual donations, corporate sponsorships, and online fundraising platforms. - Donor Engagement Target:
- Engage 500+ existing supporters via email and SMS campaigns.
- Acquire 150 new donors.
- Achieve a 30% donor retention rate post-campaign.
- Community Growth Goal:
- Grow SayPro’s newsletter list by 20%.
- Reach 10,000+ impressions on social media platforms.
- Add 200+ new followers across platforms.
2. Develop Campaign Messaging & Storytelling
- Craft a compelling campaign theme and slogan (e.g. “Say Yes to Youth: Empower Futures This April”).
- Highlight beneficiary stories, program milestones, and impact statistics.
- Use emotional and data-driven content tailored to different audiences (donors, partners, youth, media).
3. Identify Target Audiences
Segment supporters and design personalized engagement strategies.
Segments May Include:
- Existing donors & alumni
- New potential donors (via ads and outreach)
- Corporate CSR teams
- Community advocates and influencers
- Youth participants & their families
4. Design Promotional Strategy
Lay out a detailed plan across all communication channels.
Channels & Tactics:
- Email Marketing: Weekly email drip campaign (impact stories, call to donate, updates).
- Social Media: Daily posts + short videos/reels; live Q&As; use of hashtags like #SayYesToYouth.
- WhatsApp Broadcasting: Personalized updates for close supporters and advocates.
- Website Landing Page: Dedicated donation and campaign page with real-time goal tracking.
- Media Outreach: Press release and interviews with local radio or digital media.
5. Partnership Development
- Engage with 5–10 organizations or influencers for co-promotion.
- Partner with 2–3 local businesses to offer matching gifts or sponsor events.
6. Campaign Timeline (April 1–30)
| Date Range | Focus Area |
|---|---|
| April 1–7 | Campaign launch, email & social teaser, early donor outreach. |
| April 8–15 | Donor drive, influencer-led stories, live webinar. |
| April 16–23 | Mid-campaign push, donor appreciation, press coverage. |
| April 24–30 | Final countdown, matching gift day, thank-you messages, report teaser. |
7. Data Collection & Analysis
- Set up tracking for donations, engagements, and conversions.
- Analyze results weekly to adjust tactics in real time.
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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