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Structured outline of the Core Responsibilities under Campaign Strategy & Planning for SayPro’s campaign (focused on April).

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Written by

Phidelia Dube

in

Core Responsibilities: Campaign Strategy & Planning (April Campaign)

1. Define Campaign Goals

Set clear, measurable objectives that align with SayPro’s mission and desired impact.

Key Goals:

  • Revenue Target:
    Raise ZAR 150,000 through individual donations, corporate sponsorships, and online fundraising platforms.
  • Donor Engagement Target:
    • Engage 500+ existing supporters via email and SMS campaigns.
    • Acquire 150 new donors.
    • Achieve a 30% donor retention rate post-campaign.
  • Community Growth Goal:
    • Grow SayPro’s newsletter list by 20%.
    • Reach 10,000+ impressions on social media platforms.
    • Add 200+ new followers across platforms.

2. Develop Campaign Messaging & Storytelling

  • Craft a compelling campaign theme and slogan (e.g. “Say Yes to Youth: Empower Futures This April”).
  • Highlight beneficiary stories, program milestones, and impact statistics.
  • Use emotional and data-driven content tailored to different audiences (donors, partners, youth, media).

3. Identify Target Audiences

Segment supporters and design personalized engagement strategies.

Segments May Include:

  • Existing donors & alumni
  • New potential donors (via ads and outreach)
  • Corporate CSR teams
  • Community advocates and influencers
  • Youth participants & their families

4. Design Promotional Strategy

Lay out a detailed plan across all communication channels.

Channels & Tactics:

  • Email Marketing: Weekly email drip campaign (impact stories, call to donate, updates).
  • Social Media: Daily posts + short videos/reels; live Q&As; use of hashtags like #SayYesToYouth.
  • WhatsApp Broadcasting: Personalized updates for close supporters and advocates.
  • Website Landing Page: Dedicated donation and campaign page with real-time goal tracking.
  • Media Outreach: Press release and interviews with local radio or digital media.

5. Partnership Development

  • Engage with 5–10 organizations or influencers for co-promotion.
  • Partner with 2–3 local businesses to offer matching gifts or sponsor events.

6. Campaign Timeline (April 1–30)

Date RangeFocus Area
April 1–7Campaign launch, email & social teaser, early donor outreach.
April 8–15Donor drive, influencer-led stories, live webinar.
April 16–23Mid-campaign push, donor appreciation, press coverage.
April 24–30Final countdown, matching gift day, thank-you messages, report teaser.

7. Data Collection & Analysis

  • Set up tracking for donations, engagements, and conversions.
  • Analyze results weekly to adjust tactics in real time.

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

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