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Streamlined template and process for producing weekly campaign performance reports for the SayPro leadership team, including key metrics like total funds raised, donation count, and website traffic.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Weekly Campaign Performance Report Template
SayPro Campaign Weekly Report
Reporting Period: [Start Date] – [End Date]
Prepared by: [Your Name]
1. Fundraising Metrics
| Metric | This Week | Cumulative Total | % to Goal |
|---|---|---|---|
| Total Funds Raised (ZAR) | R xx,xxx | R xx,xxx | xx% |
| Number of Donations | xxx | xxx | – |
| Average Donation Amount (ZAR) | R xxx | – | – |
| Recurring Donations Started | xx | xx | – |
2. Website & Donation Page Traffic
| Metric | This Week | % Change from Last Week |
|---|---|---|
| Total Website Visitors | xxx | + / – xx% |
| Fundraising Page Visits | xxx | + / – xx% |
| Donation Page Conversion Rate | xx% | + / – xx% |
| Bounce Rate | xx% | + / – xx% |
3. Engagement Highlights
- Number of email opens & clicks: xx / xx%
- Top-performing social media posts (reach & engagement): [Brief summary]
- Feedback or notable donor interactions: [Brief notes]
4. Key Insights & Recommendations
- [E.g., “Donation conversion improved after A/B testing CTA button colors.”]
- [E.g., “Website traffic increased by 15% after social campaign launch.”]
- [E.g., “Consider targeting lapsed donors with a new email appeal.”]
5. Next Steps
- [E.g., “Update website content by July 1.”]
- [E.g., “Launch donor re-engagement email on July 5.”]
- [E.g., “Prepare final push messaging for last week of campaign.”]
Process & Tools
- Data Sources: CRM reports for donations, Google Analytics for website metrics, email platform stats for engagement.
- Frequency: Report compiled every Monday by 10 AM and shared via email with leadership.
- Format: PDF or shared Google Doc/Sheet for easy access and collaboration.
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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