SayPro Leading Marketing Training Course

Course Title: Leading Marketing: Strategy, Innovation & Execution

Course Duration: 6 Weeks (or 2-3 day intensive option)

Format:

• Online, hybrid, or in-person

• Case studies, simulations, peer discussions

• Interactive tools and real-world application

Course Objectives

By the end of this course, participants will be able to:

• Lead high-performing marketing teams with strategic clarity.

• Align marketing strategy with business objectives.

• Drive brand growth and customer engagement through innovation.

• Leverage data and digital tools for smarter decision-making.

• Manage and lead through disruption and change.

Target Audience

• Marketing managers and directors

• Brand leaders

• Digital marketing professionals

• Entrepreneurs and startup founders

• Aspiring CMOs

Course Modules

Module 1: The Role of the Marketing Leader

• Shifting from marketing management to leadership

• Understanding the CEO’s agenda and aligning with business strategy

• Traits of effective marketing leaders

Activity: Self-assessment — Your leadership style and readiness

Module 2: Marketing Strategy and Business Impact

• Defining strategic marketing

• Customer segmentation, targeting, and positioning (STP)

• Value proposition design

• Integrating marketing into enterprise strategy

Tools: Business Model Canvas, Marketing Mix (4Ps/7Ps)
Activity: Redesign your marketing strategy using strategic alignment

Module 3: Brand Leadership and Storytelling

• Building strong, purpose-driven brands

• Leading brand consistency across channels

• Storytelling that drives engagement and loyalty

Activity: Create a brand narrative for a product or company

Module 4: Digital Leadership and Data-Driven Decisions

• Leading in the age of digital disruption

• Marketing technology stack (MarTech)

• Using analytics for customer insight and ROI

Tools: Google Analytics, CRM dashboards, social listening platforms
Activity: Analyze a real marketing campaign using digital tools

Module 5: Innovation and Customer-Centric Culture

• Fostering innovation in marketing teams

• Agile marketing

• Human-centered design and customer empathy

Activity: Use design thinking to solve a customer challenge

Module 6: Leading Teams and Driving Execution

• Building and motivating high-performance teams

• Cross-functional leadership with sales, product, and finance

• Budgeting, resourcing, and performance management

Activity: Lead a simulated marketing team through a campaign lifecycle

Learning Outcomes

Participants will:

• Lead with strategic intent, not just tactics

• Communicate and influence at the executive level

• Develop and execute integrated marketing strategies

• Cultivate a customer-first, innovation-driven culture

• Make confident, data-backed decisions

Assessment Methods

• Strategic marketing plan project

• Campaign leadership simulation

• Peer review & group presentation

• Reflection journal

Certification

Participants receive a Certificate in Marketing Leadership & Strategy upon completion.