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SayPro Leading Marketing Training Course

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Course Title: Leading Marketing: Strategy, Innovation & Execution

Course Duration: 6 Weeks (or 2-3 day intensive option)

Format:

  • Online, hybrid, or in-person

  • Case studies, simulations, peer discussions

  • Interactive tools and real-world application


Course Objectives

By the end of this course, participants will be able to:

  • Lead high-performing marketing teams with strategic clarity.

  • Align marketing strategy with business objectives.

  • Drive brand growth and customer engagement through innovation.

  • Leverage data and digital tools for smarter decision-making.

  • Manage and lead through disruption and change.


Target Audience

  • Marketing managers and directors

  • Brand leaders

  • Digital marketing professionals

  • Entrepreneurs and startup founders

  • Aspiring CMOs


Course Modules

Module 1: The Role of the Marketing Leader

  • Shifting from marketing management to leadership

  • Understanding the CEO’s agenda and aligning with business strategy

  • Traits of effective marketing leaders

Activity: Self-assessment — Your leadership style and readiness


Module 2: Marketing Strategy and Business Impact

  • Defining strategic marketing

  • Customer segmentation, targeting, and positioning (STP)

  • Value proposition design

  • Integrating marketing into enterprise strategy

Tools: Business Model Canvas, Marketing Mix (4Ps/7Ps)
Activity: Redesign your marketing strategy using strategic alignment


Module 3: Brand Leadership and Storytelling

  • Building strong, purpose-driven brands

  • Leading brand consistency across channels

  • Storytelling that drives engagement and loyalty

Activity: Create a brand narrative for a product or company


Module 4: Digital Leadership and Data-Driven Decisions

  • Leading in the age of digital disruption

  • Marketing technology stack (MarTech)

  • Using analytics for customer insight and ROI

Tools: Google Analytics, CRM dashboards, social listening platforms
Activity: Analyze a real marketing campaign using digital tools


Module 5: Innovation and Customer-Centric Culture

  • Fostering innovation in marketing teams

  • Agile marketing

  • Human-centered design and customer empathy

Activity: Use design thinking to solve a customer challenge


Module 6: Leading Teams and Driving Execution

  • Building and motivating high-performance teams

  • Cross-functional leadership with sales, product, and finance

  • Budgeting, resourcing, and performance management

Activity: Lead a simulated marketing team through a campaign lifecycle


Learning Outcomes

Participants will:

  • Lead with strategic intent, not just tactics

  • Communicate and influence at the executive level

  • Develop and execute integrated marketing strategies

  • Cultivate a customer-first, innovation-driven culture

  • Make confident, data-backed decisions


Assessment Methods

  • Strategic marketing plan project

  • Campaign leadership simulation

  • Peer review & group presentation

  • Reflection journal


Certification

 

Participants receive a Certificate in Marketing Leadership & Strategy upon completion.

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