Online, hybrid, or in-person
Case studies, simulations, peer discussions
Interactive tools and real-world application
By the end of this course, participants will be able to:
Lead high-performing marketing teams with strategic clarity.
Align marketing strategy with business objectives.
Drive brand growth and customer engagement through innovation.
Leverage data and digital tools for smarter decision-making.
Manage and lead through disruption and change.
Marketing managers and directors
Brand leaders
Digital marketing professionals
Entrepreneurs and startup founders
Aspiring CMOs
Shifting from marketing management to leadership
Understanding the CEO’s agenda and aligning with business strategy
Traits of effective marketing leaders
Activity: Self-assessment — Your leadership style and readiness
Defining strategic marketing
Customer segmentation, targeting, and positioning (STP)
Value proposition design
Integrating marketing into enterprise strategy
Tools: Business Model Canvas, Marketing Mix (4Ps/7Ps)
Activity: Redesign your marketing strategy using strategic alignment
Building strong, purpose-driven brands
Leading brand consistency across channels
Storytelling that drives engagement and loyalty
Activity: Create a brand narrative for a product or company
Leading in the age of digital disruption
Marketing technology stack (MarTech)
Using analytics for customer insight and ROI
Tools: Google Analytics, CRM dashboards, social listening platforms
Activity: Analyze a real marketing campaign using digital tools
Fostering innovation in marketing teams
Agile marketing
Human-centered design and customer empathy
Activity: Use design thinking to solve a customer challenge
Building and motivating high-performance teams
Cross-functional leadership with sales, product, and finance
Budgeting, resourcing, and performance management
Activity: Lead a simulated marketing team through a campaign lifecycle
Participants will:
Lead with strategic intent, not just tactics
Communicate and influence at the executive level
Develop and execute integrated marketing strategies
Cultivate a customer-first, innovation-driven culture
Make confident, data-backed decisions
Strategic marketing plan project
Campaign leadership simulation
Peer review & group presentation
Reflection journal
Participants receive a Certificate in Marketing Leadership & Strategy upon completion.