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Detailed breakdown of the Promotional Content needed for SayPro’s fundraising campaign, including suggested formats, examples, and tips for maximum impact across channels.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Written by

Phidelia Dube

in

Promotional Content for SayPro’s Fundraising Campaign

1. Email Campaigns

Objective: Drive donations, share impact stories, and keep supporters engaged.

Types of Emails:

  • Campaign Launch Email
    Subject: “We’re Live! Help Us Empower 1,000 Youth”
    Content: Overview of the campaign, goals, and a strong CTA (“Donate Now”).
  • Mid-Campaign Update
    Subject: “We’re Halfway There – Can We Count on You?”
    Content: Progress bar, donor shout-outs, urgent appeal.
  • Impact Story Email
    Subject: “Meet Lindiwe — One Life Changed by Your Gift”
    Content: Personal story from a beneficiary, photos, quote, CTA.
  • Last Chance Email
    Subject: “Final Hours! Help Us Cross the Finish Line”
    Content: Countdown, goal status, strong CTA.

Tips:

  • Use clear CTAs: “Donate Now”, “Change a Life”, “Share This Email”
  • Keep layout mobile-friendly and visually clean.

2. Social Media Graphics

Objective: Build awareness, generate engagement, and direct traffic to the donation page.

Key Graphic Types:

  • Countdown Graphics
    Text: “5 Days Left to Empower the Future!”
  • Impact Stats
    Text: “ZAR 300 = One Youth Trained for Work”
  • Quote Cards
    Text: A testimonial from a SayPro beneficiary or donor.
  • Progress Updates
    Graphic bar or thermometer showing campaign progress.
  • Calls to Action
    Visuals with bold CTAs: “Donate Now”, “Share This to Help”

Platforms & Sizes:

  • Instagram/Facebook post (1080×1080 px)
  • Instagram story (1080×1920 px)
  • Twitter/X post (1200×675 px)
  • LinkedIn banner (1128×376 px)

3. Flyers (Digital & Print)

Objective: Use at events, in communities, or send digitally to supporters and partners.

Content Should Include:

  • Campaign name and short message
  • Eye-catching headline: “Support Youth. Transform Communities.”
  • Donation link (QR code or short URL)
  • How funds will be used
  • Contact details and SayPro logo

Format: A4 or A5 (PDF + print-ready version)

4. Web Banners

Objective: Promote the campaign prominently on SayPro’s homepage and blog.

Types:

  • Hero Banner:
    • Headline: “Support SayPro. Empower Youth Today.”
    • CTA Button: “Donate Now”
  • Sidebar Banner:
    • Compact version for blogs, newsletters, or partners’ websites
    • Size example: 300×250 px or 728×90 px

Design Tips:

  • High-contrast colors
  • Limited text, big CTA button
  • Match brand colors and fonts

Optional Additions

  • Video Promo Snippet (30–60 sec) for Instagram Reels, Facebook, or WhatsApp
  • WhatsApp-forwardable posters or flyers
  • Email signatures with campaign banner for staff and volunteers

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

SayPro – Shop– App – Jobs – Courses – Classified – Agri– School – Health – Events – Corporate – CharityNPO – Staff – Sports

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