2. Develop Promotional Content
Objective:
To create, manage, and distribute compelling marketing materials that effectively communicate the event’s purpose and attract target audiences, while reinforcing SayPro’s brand and strategic messaging.
Key Activities:
- Content Planning:
Collaborate with SayPro’s marketing and communications teams to outline key messages, themes, and promotional objectives aligned with the event goals.
- Material Development:
Utilize SayPro’s content management tools to design and produce various promotional assets including:- Event brochures and flyers
- Email newsletters and invitations
- Social media posts and graphics
- Press releases and media kits
- Video teasers or highlights (if applicable)
- Brand Consistency:
Ensure all materials reflect SayPro’s brand guidelines, including logos, color schemes, tone, and core messages emphasizing the importance of strategic partnerships in print media, recreation, and parks.
- Content Approval Workflow:
Implement review and approval processes within SayPro’s platform to maintain quality and consistency before publication.
- Distribution Strategy:
Plan and execute multi-channel distribution campaigns through SayPro’s platform, targeting:- Partner organizations and stakeholders
- Media outlets
- Social media audiences
- Event registrants and mailing lists
- Monitoring & Engagement:
Track engagement metrics such as open rates, click-throughs, and social interactions via SayPro’s analytics tools; adjust content and timing based on performance data.
- Collaboration & Updates:
Maintain ongoing coordination with event planning and partnership teams to incorporate updates, new announcements, or last-minute changes into promotional content.
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