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SayPro Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407
SayPro Assist in promoting the event via SayPro’s official channels, including social media, email newsletters, and the official website.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
SayPro Event Promotion Strategy
Channels: Social Media | Email | Website
1. Social Media Promotion
Platforms May Include:
- LinkedIn (primary platform for professional audiences)
- Twitter/X
- YouTube (for teaser or recap videos)
Tasks:
- Develop a content calendar leading up to the event (daily or weekly posts)
- Create and schedule branded promotional graphics, event banners, and short videos
- Write concise, engaging captions and calls-to-action (e.g., “Register Now”, “Limited seats available”)
- Use appropriate hashtags (e.g., #SayProEvents, #LeadershipDevelopment, #RPL)
- Tag relevant partners, speakers, or co-hosts
- Monitor and respond to comments and questions
Posting Schedule Example:
| Week | Post Type |
|---|---|
| 3 weeks before | Save the Date + Registration Link |
| 2 weeks before | Speaker introduction post |
| 1 week before | Countdown + participant testimonials |
| Final days | Final reminder + logistics post |
| Post-event | Thank you message + highlights |
2. Email Newsletters
Audience:
- Registered SayPro users
- Past participants
- Targeted mailing lists based on the event theme
Tasks:
- Design email templates using SayPro’s visual identity
- Craft subject lines that are clear and compelling
- Include:
- Event title and description
- Date, time, and location (or link for online events)
- Speaker or topic highlights
- Call-to-action: “Register now” or “Reserve your spot”
- Schedule a series of emails:
- Initial announcement
- Follow-up reminder
- Final 24-hour notification
- Post-event follow-up with resources or recording links
3. Official Website Listing
Tasks:
- Create a dedicated event landing page or update the “Events” section
- Include:
- Title, description, date, time, location
- Speaker bios (if applicable)
- Registration form or ticket link
- FAQ section (travel, parking, contact, etc.)
- Terms and conditions for participation
Technical Notes:
- Ensure page is mobile-friendly and optimized for SEO
- Add analytics tracking for monitoring visits and conversions
- Use pop-ups or banner ads on the homepage for high-visibility events
4. Promotional Materials
Ensure all materials adhere to SayPro’s branding:
- Use approved fonts, logos, colors, and design elements
- Include legal or compliance disclaimers if required
- Link all platforms to each other (e.g., social post links to event page)
5. Coordination and Approval
Before launching promotion:
- Submit all materials for review and approval by SayPro’s communications or marketing team
- Confirm posting schedules, distribution lists, and website update timelines
6. Post-Event Engagement
Tasks:
- Post a thank-you message on all platforms
- Share event photos, highlights, or video snippets
- Invite participants to complete a feedback survey
- Promote follow-up events, recordings, or next training opportunities
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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