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SayPro Campaign Planning & Strategy: Define clear goals for the May fundraising campaign, including specific targets for funds raised, donor engagement, and new partnerships.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
1. Fundraising Goals
Target Amount:
- Aim to raise $50,000 in donations during May.
- Stretch Goal: $60,000 for additional initiatives or to cover unforeseen expenses.
Breakdown:
- Individual donations: $30,000
- Corporate donations & partnerships: $15,000
- Event fundraising (if any): $5,000
Fundraising Tactics:
- Online donation platforms (e.g., website, social media campaigns)
- Peer-to-peer fundraising (encourage supporters to create their own mini-campaigns)
- Matching gift programs (partner with corporate sponsors to match donations)
2. Donor Engagement Goals
Increase Donor Base:
- Attract 500 new donors by reaching out to untapped groups (e.g., social media outreach, community events, email campaigns)
- Aim to convert 30% of one-time donors to monthly recurring donors.
Engagement Activities:
- Thank-you messages: Personalized thank-you notes for every donor to build lasting relationships.
- Exclusive donor content: Behind-the-scenes videos, updates, and impact reports.
- Recognition levels: Donors at different levels can receive personalized shout-outs on social media or invitations to special events (virtual or physical).
3. Partnership Goals
New Partnerships:
- Secure 5 new partnerships (corporate or community-based) to support the campaign with either direct financial contributions or in-kind donations.
- At least 3 partnerships should include a joint marketing or cross-promotion opportunity to increase visibility for both parties.
Partnership Strategies:
- Approach local businesses or companies with shared values for corporate giving or sponsorship opportunities.
- Engage in cause-marketing where part of a business’s sales or revenue in May is donated to the campaign.
- Highlight the benefits for partners in terms of visibility and community involvement (both online and offline).
4. Promotion and Outreach
- Social Media: Post 3-5 times per week across all platforms to maintain visibility and engage potential donors.
- Email Campaigns: Send 2-3 targeted emails per week, including updates on campaign progress, testimonials, and calls to action.
- Events (Virtual or In-Person): Host a Kick-off event at the start of the campaign to generate momentum, followed by mid-campaign updates and a final push.
5. Measuring Success
- Track funds raised against the goal.
- Monitor donor acquisition through a CRM (Customer Relationship Management) system.
- Track engagement metrics (email open rates, social media interactions, event participation).
Summary of Clear Goals:
- Raise $50,000 in funds (stretch goal: $60,000)
- Engage 500 new donors, with 30% converting to monthly givers
- Form 5 new partnerships, including 3 joint marketing opportunities
- Implement a strong social media and email strategy to keep donors informed and engaged
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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