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SayPro Campaign Planning & Strategy: Set up performance indicators to track the campaign’s progress and make necessary adjustments.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Here is a structured approach to setting up performance indicators (KPIs) for SayPro’s May Fundraising Campaign, along with a framework for tracking progress and making adjustments in real time.
✅ SayPro Campaign Performance Indicators (KPIs)
🔹 1. Fundraising KPIs
| Indicator | Target | Tracking Method |
|---|---|---|
| Total funds raised | $50,000 (stretch: $60,000) | Daily tally on donation platform & CRM |
| Average donation amount | $50+ | Donation processing reports |
| % of donations from recurring givers | 30% of total donors | CRM segmentation |
| Number of large gifts ($500+) | 20 donations | High-value donor tracking sheet |
🔹 2. Donor Engagement KPIs
| Indicator | Target | Tracking Method |
|---|---|---|
| New individual donors | 500 | CRM donor records |
| First-time to repeat donor conversion rate | 20% during the campaign | CRM/donor follow-up data |
| Donor retention from last year | 60% | Compare year-over-year donor lists |
| Email open rate | 25%+ | Email marketing software (e.g., Mailchimp) |
| Email click-through rate | 5%+ | Campaign email analytics |
🔹 3. Digital Marketing KPIs
| Indicator | Target | Tracking Method |
|---|---|---|
| Website traffic to donation page | 10,000 unique visitors | Google Analytics |
| Donation page conversion rate | 5–10% | Website analytics and CRM |
| Social media engagement rate | 3–5% per post | Platform insights (FB, IG, X) |
| Follower growth (across platforms) | +1,000 combined | Social media dashboards |
| Video views (campaign-related) | 5,000+ total | YouTube, Instagram, Facebook metrics |
🔹 4. Partnership & PR KPIs
| Indicator | Target | Tracking Method |
|---|---|---|
| New partnerships secured | 5 | Partnership tracking log |
| Number of mentions in media | 10 (online, radio, or print) | Media monitoring tools |
| Value of in-kind donations or sponsorships | $5,000+ | Internal records and partner reports |
🔄 Campaign Adjustment Framework
🗓 Weekly Review Process (Every Monday)
- Review dashboard of key KPIs
- Compare current progress against targets
- Identify underperforming channels (e.g., email, donation traffic)
- Prioritize tactics showing results (e.g., top-performing social media posts)
🔧 Adjustment Strategies
| If This Happens | Do This |
|---|---|
| Website conversions are low | A/B test donation form, simplify steps, improve CTA |
| Email open rates drop | Change subject lines, segment lists, adjust sending times |
| Social media engagement lags | Use more video, go live, increase interaction (polls, Q&As) |
| Donations stall mid-campaign | Launch a mid-point mini-challenge or matching campaign |
| Partnerships slow | Activate internal networks, follow up with previous contacts, offer visibility perks |
📊 Reporting Tools and Platforms
- Google Analytics – Web traffic and conversion tracking
- CRM System (e.g., Salesforce, Bloomerang) – Donor tracking
- Email Marketing Platform – Engagement metrics
- Social Media Dashboards – Follower growth, post performance
- Campaign Scorecard (Spreadsheet or Dashboard Tool) – Weekly summaries and visual insights
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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