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SayPro Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407
SayPro can collect feedback and analytics on media coverage to evaluate performance and improve future media strategies:
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Collect Feedback and Analytics on Media Coverage Involving SayPro
Objective:
To assess the reach, quality, and impact of SayPro’s media exposure and gather actionable feedback from internal and external stakeholders, enhancing SayPro’s media effectiveness and visibility.
1. Track All Media Coverage in One Central Place
Set up a media tracking dashboard (Google Sheet, Airtable, or CRM) with the following fields:
| Date | Outlet | Title/Link | Type (e.g. TV, online) | Tone | Reach | Engagement | Notes |
|---|---|---|---|---|---|---|---|
| June 5 | Daily Maverick | [Link] | Online | Positive | 80,000 | 1,200 shares | Covered Digital Skills Launch |
2. Measure Key Media Metrics
Collect the following quantitative data where available:
- Reach/Audience Size – Total estimated viewers/readers/listeners
- Engagement – Likes, shares, comments (if digital); traffic from media to SayPro’s website
- Tone/Sentiment – Categorize as Positive, Neutral, or Negative
- Media Type Breakdown – Print, online, radio, podcast, TV, influencer/social media
- Top Performing Stories – Based on reach or engagement
Use free or paid tools:
- Google Analytics (to track referral traffic from media sites)
- Google Alerts or Talkwalker (to discover new mentions)
- Social media analytics (on platforms where coverage is shared)
3. Collect Qualitative Feedback from Journalists and Partners
Send a short feedback survey or follow-up email after major media engagements:
Sample Questions for Journalists/Partners:
- How would you rate your experience working with SayPro?
- Was the information provided clear and useful?
- Would you be interested in future stories, interviews, or features?
- Any suggestions to improve our collaboration?
Use tools like Google Forms or Typeform for quick response collection.
4. Get Internal Team Reflections
Ask spokespeople or program leads after each major coverage:
- Did the coverage reflect our message accurately?
- Were we well-prepared for the interview or response?
- What could be improved in coordination or delivery?
Store feedback in a shared document or post-engagement form.
5. Compile Monthly or Quarterly Media Analytics Reports
Include:
- Total media mentions and types
- Top 3 media moments of the month
- Sentiment overview
- Traffic and engagement results
- Journalist and internal feedback summary
- Recommendations for improvement
Format the report with visuals (bar charts, pie charts, word clouds) for quick insights.
Outcome:
With structured analytics and feedback, SayPro can better understand how its media strategy is performing, build stronger relationships with journalists, and continually improve its communication impact.
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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