To ensure a smooth follow-up process after the SayPro Quarterly Prepare Content Webinar, itโs important to manage post-webinar activities effectively. Hereโs a comprehensive checklist for distributing session recordings, gathering feedback, and sharing additional resources:
Post-Webinar Activities Checklist:
1. Distribute Session Recordings:
- Prepare the Recording:
- Ensure the recording is properly edited (if necessary) and free of technical issues.
- Verify that the session recording includes all relevant content, such as slides, speaker talks, Q&A, etc.
- Host the Recording:
- Upload the webinar recording to a secure platform (e.g., YouTube (unlisted), Vimeo, your website, or a file-sharing service).
- Ensure the video is accessible with a link or embedded directly on the landing page.
- Email Distribution:
- Send a follow-up email to all attendees (and those who registered but couldnโt attend) with the link to the recording.
- Include a clear call-to-action (CTA) in the email, such as โWatch the full session hereโ or โAccess the recording now.โ
- Timing of Distribution:
- Send the email within 24-48 hours after the webinar to maintain engagement.
2. Send Feedback Surveys:
- Create the Survey:
- Design a simple, user-friendly feedback survey using platforms like Google Forms, SurveyMonkey, or Typeform.
- Include both quantitative (rating scales) and qualitative (open-ended) questions. Examples include:
- โOn a scale of 1-10, how would you rate the overall webinar experience?โ
- โWhat did you find most valuable in todayโs session?โ
- โWhat topics would you like to see covered in future webinars?โ
- โAny suggestions for improving the event?โ
- Timing of Survey Distribution:
- Send the survey within 24 hours of the webinar to ensure itโs fresh in participants’ minds.
- Include a thank-you note for attending, as well as a CTA like โWeโd love to hear your thoughts!โ
- Incentivize Responses (Optional):
- Consider offering an incentive to encourage feedback, such as a discount on future webinars, access to exclusive content, or entry into a raffle.
3. Share Additional Resources:
- Prepare Supplementary Materials:
- Ensure all relevant materials (e.g., speaker slides, handouts, whitepapers, case studies) are compiled and ready to be shared.
- If there were any additional resources mentioned during the webinar, include those as well.
- Email Distribution:
- Send an email to participants with links to any supplementary materials (or attach them directly if feasible).
- Include a note saying something like, โAs promised, here are the resources discussed during the webinar.โ
- Create a Resource Hub (Optional):
- Consider creating a dedicated webpage or portal for the webinar where participants can access all materials in one place (recording, slides, resources, etc.).
- Include a brief recap of the key takeaways from the webinar to maintain value.
4. Send Thank-You Emails:
- Thank You for Attending:
- Send a personalized thank-you email to each participant, expressing gratitude for their time and participation.
- Include a CTA for them to watch the recording or revisit the materials.
- Thank You for Non-Attendees:
- Send a separate email to registrants who were unable to attend, offering them the recording and resources to catch up.
- Subject Lines for Thank-You Emails:
- โThank You for Joining Us โ Access the Recording Now!โ
- โSorry We Missed You โ Catch Up on the Webinar Recording!โ
5. Analyze and Review Feedback:
- Analyze Survey Responses:
- Review the feedback survey responses to identify key insights. Pay attention to both positive feedback and areas for improvement.
- Share the results with the team and any speakers to highlight what worked well and what could be improved.
- Make Improvements:
- Use the feedback to improve future webinars, such as adjusting content delivery, tech setup, or marketing strategies.
6. Engage on Social Media:
- Post-Event Recap:
- Share key takeaways, quotes, or memorable moments from the webinar on social media.
- Use visuals such as speaker photos, webinar screenshots, or infographics to enhance engagement.
- Share Participant Testimonials:
- With permission, share testimonials or positive feedback from participants to highlight the value of the webinar.
- Engage with Attendees:
- Continue the conversation on social media by asking follow-up questions or encouraging attendees to share their thoughts.
7. Update CRM & Event Database:
- Track Webinar Attendance:
- Update your customer relationship management (CRM) system with attendance data, including who attended, who did not, and who completed the feedback survey.
- Use this data to improve future communication and marketing efforts.
- Segment and Personalize Future Campaigns:
- Segment attendees based on their responses to the feedback survey or their level of engagement.
- Personalize future marketing or webinar invites to these segments, making them more likely to attend future events.
8. Plan Future Webinars & Events:
- Leverage Feedback for Future Topics:
- Use insights from the feedback survey and post-event discussions to inform the topics for future webinars or training sessions.
- Promote Upcoming Events:
- Use the momentum from the webinar to start promoting future events or webinars by providing early registration links or special discounts to participants.
By taking these post-webinar steps, youโll not only ensure that your participants feel valued and engaged, but also gather valuable insights to improve future webinars.
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