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SayPro How Print Media Advertising Can Increase Attendance at Parks and Recreational Events
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
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SayPro Learning Module
How Print Media Advertising Can Increase Attendance at Parks and Recreational Events
Module Objective
To educate SayPro participants on how print media advertising—from newspapers to flyers and brochures—can be used strategically to increase public attendance at parks and recreational events.
Why Print Media Still Works
While digital ads dominate modern marketing, print media remains powerful, especially at the local and community level. Here’s why:
✅ High Trust: People tend to trust information from local print sources
✅ Local Reach: Community newspapers reach homes and public spaces where digital may not
✅ Lasting Impact: Flyers and brochures often stay on fridges, bulletin boards, or in community centers
✅ Targeted Demographics: Great for reaching seniors, parents, and rural residents who rely on local print for news
Ways Print Media Advertising Drives Attendance
1. Raises Awareness
Clear, consistent advertising in community newspapers ensures that more people know the event is happening.
Example: A well-placed weekend advert in a Saturday edition can reach thousands planning their family activities.
2. Builds Credibility and Excitement
People are more likely to attend events that look professionally advertised and appear in trusted publications.
Example: An event with a featured article in a reputable local paper gains legitimacy and buzz.
3. Targets Specific Communities
Localized publications and printed flyers can be tailored to specific neighborhoods, age groups, or interest areas.
Example: A flyer advertising a senior walking group, placed in libraries, clinics, and churches, reaches the exact people most likely to join.
4. Creates Visual Memory
Visually appealing print materials with dates, locations, and themes help people remember and plan.
Example: Seasonal brochures with colourful photos and event calendars are often kept for weeks.
Success Stories: Print Ads in Action
Case Study: Durban’s “Family Nature Days”
A series of print ads in the Daily News and Ilanga highlighted upcoming weekend events with:
- A photo of the park
- Key attractions (face painting, food stalls, guided tours)
- A QR code to RSVP online
Result: Attendance grew by 55% in 3 months, especially among young families.
Case Study: Polokwane Sports Festival
Printed posters and event programs were distributed through local schools and shops. They featured:
- Athlete profiles
- Fun facts about park history
- Timetables for weekend matches
Result: The event reached record attendance, with school partnerships playing a key role.
Tips for Effective Print Media Advertising
| Tip | Description | Benefit |
|---|---|---|
| 🎯 Clear Call-to-Action | Include “Join us”, “Bring your family”, or “Register by…” | Increases conversion |
| 📍 Location Details | Always include directions, maps, or recognizable landmarks | Reduces confusion |
| 🕒 Timing is Key | Place ads at least 2–3 weeks before the event | Maximizes planning time |
| 📸 Use Photos | Feature people enjoying past events or natural beauty | Builds emotional appeal |
| 🌐 Include QR Codes or Short Links | Let readers connect to event pages easily | Bridges offline to online |
SayPro Checklist: Creating a Print Ad for a Parks Event
- Event name, date, and time clearly visible
- Description of key attractions or features
- High-quality image (e.g., smiling families, nature shots)
- Contact info or registration link/QR code
- Sponsor or partner logos (if applicable)
- Distribution plan (where will the print ad go?)
Conclusion: A Tangible Invitation to Connect with Nature
Print media remains a powerful, practical way to invite communities to parks and events. When used strategically, print advertising becomes an accessible bridge between local governments, recreation centers, and the people they serve—encouraging greater participation, community pride, and shared joy in public spaces.
Would you like this turned into a:
- 📝 SayPro activity workbook for learners to design their own park flyer?
- 📊 SayPro presentation for facilitators to deliver live or virtually?
- 🧩 SayPro case study worksheet for group discussion?
Let me know how you’d like to use it!
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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