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SayPro Media Contact Tracker, ideal for organizing and managing SayPro’s media relations efficiently.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

Written by

Phidelia Dube

in

SayPro Media Contact Tracker

Purpose:

The SayPro Media Contact Tracker is an essential tool designed to organize, maintain, and update SayPro’s comprehensive database of journalists, editors, and media outlets. It helps streamline media outreach efforts, ensures targeted communication, and fosters strong relationships with key media professionals covering policy issues relevant to SayPro’s work.

Key Features and Components:

  1. Contact Information
    • Name: Full name of the media professional.
    • Title/Role: Journalist, editor, correspondent, producer, etc.
    • Media Outlet: Name of the publication, TV/radio station, website, or other media organization.
    • Contact Details: Email address, phone number, social media handles, and office address (if applicable).
  2. Media Outlet Details
    • Type of Outlet: Print, broadcast, digital, social media influencer, etc.
    • Coverage Focus: Areas/topics the outlet or journalist typically covers (e.g., education, health policy, economics).
    • Audience Reach: Estimated size or demographics of the outlet’s audience.
  3. Interaction History
    • Last Contact Date: When SayPro last reached out to or engaged with the contact.
    • Type of Interaction: Email pitch, phone call, interview coordination, event invitation, etc.
    • Notes: Summary of previous communications, interests, or preferences.
    • Response Status: Whether the contact responded, declined, or showed interest.
  4. Priority Level
    • Tags or rankings to identify high-priority journalists or outlets for SayPro’s key campaigns.
  5. Additional Fields
    • Preferred communication channels and times.
    • Potential story angles or topics the contact is interested in.
    • Notes on editorial deadlines or special requirements.

How to Use the Media Contact Tracker:

  • Updating Contacts:
    Regularly update the tracker with new media contacts gathered from outreach, events, or research. Remove outdated or inactive contacts to keep the list current.
  • Segmenting Contacts:
    Filter contacts by topic focus, outlet type, geography, or priority to tailor outreach efforts.
  • Planning Outreach:
    Use the tracker to plan targeted media campaigns, ensuring journalists receive relevant and timely information.
  • Tracking Engagement:
    Log all interactions to avoid duplication, maintain personalized communication, and measure engagement success.

Benefits of the SayPro Media Contact Tracker:

  • Enhances media engagement efficiency by centralizing contact data.
  • Improves targeted outreach with detailed profiles and interaction histories.
  • Supports relationship building through personalized and informed communication.
  • Facilitates monitoring and reporting of media outreach activities.

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

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