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SayProApp Courses Partner Invest Corporate Charity Divisions
SayPro Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407
SayPro Post-Campaign Evaluation: After the campaign ends, gather feedback and assess the overall performance against set targets, making recommendations for future improvements
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
SayPro Post-Campaign Evaluation Framework
Purpose:
To evaluate the effectiveness of SayPro’s fundraising campaign by reviewing key performance indicators, collecting stakeholder feedback, and making data-informed recommendations for future campaigns.
1. Evaluation Summary Template
Campaign Name: ____________________________________
Campaign Period: _____________________ to _____________________
Prepared By: _________________________
Date of Report: ______________________
2. Performance Analysis
| KPI Category | Target Goal | Actual Outcome | % Achieved | Comments/Notes |
|---|---|---|---|---|
| Total Donations Raised | R50,000 | R43,500 | 87% | Strong push in final week |
| New Donors Acquired | 100 new donors | 92 | 92% | Mostly via online event |
| Social Media Reach | 50,000 impressions | 61,000 | 122% | Instagram reels performed well |
| Email Open Rate | 30% average | 25% | 83% | Consider subject line testing |
| Employee Participation | 20 employees active | 18 | 90% | High engagement from outreach team |
| Volunteer Hours Logged | 200 hours | 185 | 93% | Good turnout at gala |
3. Stakeholder Feedback Summary
Collected via: ☐ Google Form ☐ Interviews ☐ Team Survey ☐ Event Polls
| Group | Key Feedback Received | Suggested Improvements |
|---|---|---|
| Donors | Wanted more updates mid-campaign | Weekly donor digest emails |
| Employees | Found social media toolkit helpful | Add auto-scheduling templates |
| Volunteers | Appreciated clear task roles | Start training sessions earlier |
| Event Attendees | Enjoyed student speakers and testimonials | More time for Q&A or networking |
4. SWOT Analysis (Campaign Level)
| Strengths | Weaknesses |
|---|---|
| – High youth engagement | – Email engagement below target |
| – Strong storytelling from interns | – Late start on corporate outreach |
| Opportunities | Threats |
|---|---|
| – Expand into WhatsApp campaigns | – Competing campaigns in same month |
| – Engage alumni as micro-influencers | – Budget limits for ad promotions |
5. Key Learnings & Takeaways
- What worked exceptionally well? E.g., Video testimonials had the highest engagement.
- What didn’t go as planned? E.g., Online auction saw low participation—timing and awareness may have been off.
- What would you do differently next time? E.g., Begin pre-campaign donor engagement 2 weeks earlier.
📝 6. Recommendations for Future Campaigns
| Area | Recommendation | Owner |
|---|---|---|
| Donor Engagement | Launch pre-campaign donor warm-up via SMS/email | Fundraising Lead |
| Social Media | Use a content calendar with pre-scheduled templates | Comms Team |
| Events | Introduce early bird donor registration incentives | Events Team |
| Internal Participation | Set up campaign challenges for staff | HR / Leadership |
7. Appendices (Attach Supporting Docs)
- 📄 Donation Tracking Summary
- 📸 Social Media Analytics
- 📥 Donor Feedback Form Results
- 📅 Event Reports
- 🗂️ Employee Participation Logs
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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