Your cart is currently empty!
SayPro Post-Campaign Produce a post-campaign report for the SayPro leadership team
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
SayPro Post-Campaign Report
Campaign Name: Empowerment Through Education
Duration: April 1–30, 2025
Prepared for: SayPro Leadership Team
Prepared by: [Your Name / Campaign Manager]
Date: May 9, 2025
1. Executive Summary
The Empowerment Through Education fundraising campaign successfully achieved and surpassed its financial and engagement goals. With a total of R512,600 raised, this was one of SayPro’s most successful single-month campaigns to date. The funds will support scholarships, academic resources, and expanded program offerings at SayPro University.
While many elements were executed well—including digital outreach, donor conversion, and website engagement—there are several key areas where improvements can be made in future campaigns, particularly around data tracking, segmentation, and real-time reporting.
2. Campaign Goals & Outcomes
| Goal | Target | Result | Status |
|---|---|---|---|
| Total Funds Raised | R500,000 | R512,600 | ✅ Exceeded |
| Number of Individual Donors | 1,000 | 1,135 | ✅ Exceeded |
| Email Open Rate | 25% | 29.4% | ✅ Exceeded |
| Social Media Engagement (April) | 20,000 total actions | 17,200 | ⚠️ Slightly Below |
| Corporate Partnerships Secured | 5 | 6 | ✅ Exceeded |
| Recurring Donor Sign-ups | 200 | 143 | ❌ Below Target |
| Website Donation Conversion Rate | 3% | 3.6% | ✅ Exceeded |
3. Key Successes
✅ Fundraising Target Surpassed
- Total raised: R512,600
- Average gift size: R451.50
- Largest single donation: R25,000 (corporate)
✅ High Donor Engagement
- 1,135 unique donors
- 34% were first-time contributors
- 89 donors gave more than once during the campaign
✅ Strong Digital Performance
- 120,000 unique website visitors in April
- Email click-through rate averaged 8.1%
- Campaign video reached 42,000 views across platforms
✅ Donor Recognition and Feedback
- Real-time acknowledgment system worked well
- 93% satisfaction rating in post-donation survey
- Notable praise for personalized thank-you messages
4. Areas for Improvement
⚠️ Donor Retention Strategy Needs Refinement
- Monthly donor conversion lower than expected (14% of goal)
- Many one-time donors not yet re-engaged for future giving
⚠️ Website UX and Mobile Optimization
- Some reports of lagging or failed transactions on mobile
- Donation forms need further simplification and clarity
⚠️ Data & CRM Limitations
- Manual data entry caused delays in donor segmentation
- Real-time dashboards lacked consistency during peak periods
⚠️ Social Media Strategy Refinement
- Facebook ads performed 25% below ROI projections
- Instagram post frequency and timing were not optimized
5. Recommendations
📌 Short-Term
- Launch a 30-day donor re-engagement email series
- Improve mobile functionality of the donation platform
- Segment donor data and run a survey on giving motivations
📌 Long-Term
- Invest in a unified donor CRM with real-time tracking
- Develop a content calendar for evergreen social campaigns
- Offer donor incentives for recurring giving (e.g., recognition levels, updates)
6. Program Impact Snapshot
With the funds raised, SayPro will:
- Fully fund 150 university scholarships for 2025
- Launch 3 new educational initiatives under SayPro University
- Distribute 1,000+ learning kits to students in remote areas
- Provide academic coaching to 300+ learners in Q3 2025
7. Attachments
- Appendix A: Full donor analytics report
- Appendix B: Social media and email campaign metrics
- Appendix C: Budget summary and allocation plan
- Appendix D: Sample donor feedback and testimonials
8. Closing Summary
The success of the April 2025 Empowerment Through Education campaign reflects SayPro’s ability to mobilize supporters around clear, mission-driven goals. The insights gained during this campaign provide a strong foundation for optimizing future efforts and scaling SayPro’s fundraising impact even further.
Would you like this in a downloadable Word or PDF format, or a version designed for board presentations?
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
SayPro – Shop– App – Jobs – Courses – Classified – Agri– School – Health – Events – Corporate – CharityNPO – Staff – Sports
Leave a Reply
You must be logged in to post a comment.