Post-event support is crucial in maximizing the impact of an event, ensuring that attendees have the resources and materials they need to fully absorb and implement the key insights theyโve gained. For saypro, providing recorded webinars, supplementary resources, and follow-up materials plays a critical role in maintaining engagement, reinforcing lessons, and ensuring the event’s value extends beyond the event day.
1. Sharing Recorded Webinars
Purpose:
Recorded webinars serve as an on-demand learning tool that allows attendees to revisit the event content at their convenience. This ensures that attendees can reinforce key lessons, fill any gaps in their learning, and retain critical information for future use.
Actions:
- Email Announcement with Webinar Links
Within 24โ48 hours of the eventโs conclusion, send a personalized email to all attendees with a direct link to access the recorded webinars. Ensure that the email highlights the major lessons covered, enticing attendees to review the content in its entirety. Sample Email Template: Subject: Thanks for Attending [Event Name]! Access Your Recorded Sessions Now Dear [Attendee Name], We sincerely appreciate your participation in [Event Name]! To help you continue your learning journey, weโve made the webinar recordings available for you to access at any time. You can view the full recordings here: [Link to Recorded Sessions] The sessions cover the following key topics:- [Key Takeaway #1]
- [Key Takeaway #2]
- [Key Takeaway #3]
These recorded sessions will provide you with additional insights, and we encourage you to revisit them as often as needed. Thank you again for your participation, and we look forward to supporting your ongoing success. Best regards,
The saypro Team
- Dedicated Webinar Portal
Create a dedicated, user-friendly webpage or portal where attendees can access all recorded webinars in one location. This portal should:- Organize content by topic or session
- Provide timestamps for easy navigation (i.e., โJump to Key Takeawayโ or โKey Sectionโ)
- Allow easy access across devices (desktop, tablet, mobile)
- Video Highlights
For each recorded session, create a brief (2-5 minute) video highlight that captures the session’s most important takeaways. These can be used as teasers for the full recording or as standalone content for quick review.
Technical Considerations:
- Platform Selection: Use a reliable video hosting platform (e.g., YouTube, Vimeo, or an LMS) that supports high-quality video playback and allows for seamless sharing and accessibility.
- Accessibility: Ensure that all webinars have closed captions, transcripts, and are compatible with screen readers for those with disabilities.
- Quality of Content: Ensure the video and audio quality are optimal. This is critical for maintaining the professionalism and clarity of the eventโs key messages.
2. Supplementary Resources
Purpose:
Supplementary resources are designed to provide attendees with additional materials that reinforce the learning experience, dive deeper into the content, and provide actionable tools and frameworks for real-world application.
Actions:
- Downloadable Resources
Provide attendees with downloadable PDFs, eBooks, and cheat sheets that summarize key points, frameworks, or methodologies discussed during the event. These can serve as handy reference guides after the event. Examples of Resources:- Key Takeaways Cheat Sheet: A one-page summary of the most important lessons.
- Templates and Tools: For example, if the event covered project management, provide attendees with a template to structure their projects.
- Case Studies: Share real-world case studies that apply the eventโs core principles.
- Research Papers or Articles
Share in-depth research papers, white papers, or industry reports that provide further context to the topics discussed during the event. This can help attendees deepen their understanding of the subject matter.
- Recommended Readings or Watchlists
Curate a list of books, articles, podcasts, or additional videos that align with the event’s themes. Attendees can use these resources to expand their knowledge on the topic after the event.
- Follow-up Webinars or Q&A Sessions
Offer a follow-up session or a live Q&A to answer any lingering questions and clarify concepts from the event. This provides a platform for continued learning and interaction.
Example Resource Bundle:
- โEvent Highlights PDFโ โ A concise recap of the top insights from each session.
- โAdvanced Guide to [Topic]โ โ An in-depth guide that takes the attendee beyond the basics discussed in the event.
- โInteractive Worksheetsโ โ Actionable worksheets to help attendees implement the key takeaways in their professional or personal lives.
3. Follow-up Materials
Purpose:
Follow-up materials are designed to maintain engagement with attendees after the event, helping them stay connected to the learning community and reinforcing the event’s key messages.
Actions:
- Post-Event Survey or Feedback Form
Send out a feedback form to gather insights about the eventโs effectiveness and identify areas for improvement. Include questions about the most valuable lessons, areas of interest for future events, and suggestions for improvement. Sample Questions:- What was the most valuable part of the event for you?
- Which topic would you like to learn more about in future sessions?
- Was there anything you felt was missing or unclear during the event?
Follow-up: Use this feedback to improve future events and share a report or summary of key feedback points with attendees. This shows that you value their input and are actively working to improve the experience.
- Personalized Action Plan
After gathering feedback, provide attendees with a personalized action plan or recommended next steps based on the specific challenges they mentioned in the survey. This creates a sense of continued support, tailored to their needs.
- Networking and Community Building
Encourage attendees to join an online community (e.g., LinkedIn group, Slack channel) where they can continue to discuss event topics, share resources, and interact with fellow participants and speakers.
- Thank You and Future Engagement
Send a final thank-you message along with any relevant next steps, such as information about upcoming events, courses, or opportunities for continued education. Keep the conversation going with links to your newsletter or other educational offerings.
Sample Follow-Up Email Template:
Subject: Thanks for Attending [Event Name] โ Letโs Keep the Conversation Going!
Dear [Attendee Name],
Thank you once again for attending [Event Name]! We hope you found the sessions insightful and engaging. As a follow-up, weโve included some additional resources and materials to help you apply the lessons from the event.
You can access the full resource bundle here: [Link to Resources]
Additionally, weโd love to hear your feedback. Please take a moment to fill out this short survey: [Survey Link]
And finally, if you’re interested in continuing the conversation, join our community of like-minded professionals here: [Community Link]
We look forward to supporting you in your ongoing learning and success.
Best regards,
The saypro Team
4. Additional Engagement Opportunities
Purpose:
Post-event engagement can include offering additional learning opportunities, promoting relevant content, and encouraging long-term involvement with the community or brand.
Actions:
- Offer Exclusive Discounts or Offers
Provide attendees with exclusive access to premium content, future event tickets, or courses at a discounted rate. This incentivizes future participation and helps attendees build on what theyโve learned.
- Certifications or Badges
Offer certificates of completion or digital badges to attendees who complete post-event quizzes, worksheets, or additional learning modules. This provides them with tangible recognition for their efforts.
Conclusion
Effective post-event support is an essential component in ensuring that the knowledge gained at an event doesnโt dissipate but rather continues to deliver value. By providing access to recorded webinars, supplementary resources, follow-up materials, and additional engagement opportunities, saypro can ensure that attendees not only absorb key lessons but are also empowered to apply them in meaningful ways moving forward.
By integrating these steps into a cohesive post-event strategy, saypro can build lasting relationships with attendees, encourage continued learning, and demonstrate a commitment to their ongoing professional growth.
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