๐ข SayPro Pre-Event Preparation
Task Name: Employer Outreach and Engagement
Objective: Secure a diverse range of employers to participate in the event and post internship or co-op opportunities for students.
Step-by-Step Process:
- Develop an Outreach Strategy
- Define target industries and employer types (e.g., NGOs, corporates, government, tech startups).
- Set goals for the number and diversity of participating organizations.
- Prepare promotional materials (brochure, email templates, info pack).
- Identify Potential Employers
- Use existing networks, partner organizations, alumni contacts, and LinkedIn to build a list of potential employers.
- Focus on companies offering internships, co-ops, apprenticeships, or entry-level opportunities.
- Initial Contact and Invitation
- Send personalized emails or make phone calls introducing the SayPro event and its objectives.
- Provide details about participation benefits (e.g., access to top student talent, brand visibility, social impact).
- Include a participation form or expression of interest (EOI) link.
- Follow-Up Communication
- Follow up with employers who haven’t responded within 5โ7 business days.
- Offer to schedule short calls or meetings to answer questions and confirm participation.
- Confirm Participation
- Secure written confirmation from employers, including details on their intended involvement (e.g., booth, speaker, internship offers).
- Collect logos, descriptions, and internship/co-op job postings for event materials.
- Support Employer Preparation
- Share event logistics, setup instructions, and key timelines.
- Provide a participation guide outlining how to interact with students and use the platform (if virtual/hybrid).
- Offer training or a Q&A session before the event if needed.
- Track Engagement
- Maintain a database of confirmed and pending employers.
- Note each employerโs industry, role at the event, and number/type of opportunities theyโll offer.
- Promote Participating Employers
- Highlight employer partners in event promotions (social media, newsletters, website).
- Encourage student participants to research companies in advance.
- Prepare Employer Materials
- Design employer info boards or digital profiles.
- Include job listings in the event app or booklet.
- Assign staff to support employers during the event.
Responsible Teams:
- Employer Engagement Team
- Marketing & Communications
- Event Logistics Team
Timeline:
- Begin outreach at least 6โ8 weeks before the event.
- Final confirmations should be secured at least 2 weeks before the event date.
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