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Start by organizing the event into clear categories. Each category will have specific time slots, speakers, and attendees. For webinars, workshops, and consultations, the content should be tailored to fit the objectives and the attendees’ needs.
a. Webinars:
These are typically large online sessions meant to deliver educational content to a wide audience. Consider the following:
Topic: Financial Planning Basics, Budgeting Strategies, Business Forecasting, etc.
Duration: 60 to 90 minutes (including Q&A).
Speaker: Usually an expert or guest speaker in the field.
Date & Time: Choose a time when your target audience is most likely to be available (consider time zones).
Format: Presentation, followed by a live Q&A session.
b. Workshops:
These are more interactive, hands-on learning sessions where participants can actively apply the concepts.
Topic: Developing a Personal Financial Plan, Business Financial Strategies, Cash Flow Management.
Duration: 90 minutes to 2 hours (could be split into multiple sessions).
Facilitator: Financial planner or business consultant.
Format: Guided exercises, group discussions, breakout rooms (if virtual), and collaborative work.
c. Consultation Slots:
These are one-on-one sessions designed for personalized guidance.
Duration: Typically 30-60 minutes per consultation slot.
Consultants: Professional financial planners or business consultants.
Format: Private, one-on-one consultation via video call (or in-person if applicable).
2. Create a Schedule for Webinars, Workshops, and Consultations
a. Draft the Event Calendar
Create an event schedule that outlines the following:
Dates and Times for each session.
Webinar Title & Description.
Workshop Title & Description.
Consultation Slots available.
Time zone considerations for international participants.
Example Event Schedule:
Date
Session Type
Title
Time (UTC)
Speaker/Facilitator
Nov 1, 2025
Webinar
Introduction to Financial Planning
10:00 AM – 11:30 AM
John Doe, Financial Planner
Nov 1, 2025
Workshop
Creating Your Personal Budget
1:00 PM – 3:00 PM
Jane Smith, Financial Coach
Nov 2, 2025
Webinar
Advanced Forecasting Techniques
10:00 AM – 11:30 AM
Sarah Lee, Economist
Nov 2, 2025
Consultations
1:1 Financial Consultation
12:00 PM – 5:00 PM
Various Consultants
b. Group Sessions and Individual Slots
Group Webinars and Workshops into clear time blocks.
Separate Consultation Slots to prevent overlap. Allow 10-15 minutes between individual consultations for setup.
3. Set Up the Registration and Booking System
For webinars and workshops, you’ll want a centralized registration system. For consultation slots, you need a booking system that allows participants to select times.
a. Webinars and Workshops Registration
Registration Platform: Use tools like Eventbrite, Zoom, or Airmeet for easy registration and session management. They allow you to send automatic confirmations, reminders, and integrate with calendar apps.
Custom Registration Form: Allow participants to sign up for specific webinars or workshops, while capturing essential info such as name, email, and preferred session.
Tools to Use:
Zoom: For webinar hosting. It allows easy scheduling, attendee registration, and integrates well with calendar apps.
Eventbrite: For ticketed events (free or paid) and easy attendee management. It integrates with Zoom and other platforms.
Airmeet: Great for interactive events with networking capabilities.
b. Consultation Slots Booking
Scheduling Tool: Use tools like Calendly, Acuity Scheduling, or YouCanBook.Me to allow participants to book their one-on-one consultation slots. These platforms allow you to set available time slots, buffer times between consultations, and send automatic reminders.
Steps:
Set Availability: Define consultant availability for specific time blocks (e.g., 30-minute consultation slots between 12:00 PM and 5:00 PM).
Link to Booking System: Add the booking link to your registration confirmation emails so attendees can book their consultation slot.
Automate Reminders: Set up automated email or SMS reminders 24 hours and 1 hour before the consultation.
Tools to Use:
Calendly: Integrates with Zoom and Google Calendar, allows automatic email reminders.
Acuity Scheduling: Customizable and integrates with Google Meet or Zoom for video calls.
4. Communicate and Confirm Details with Participants
Once the scheduling system is in place, ensure smooth communication with participants:
a. Send Registration Confirmations
Once attendees sign up, send confirmation emails with event details, including date, time, and session description.
Include a calendar invite (ICS) file for webinars and workshops to make it easy for participants to add the event to their calendar.
For Consultation Slots:
Send a confirmation email with the scheduled time and a link to the virtual consultation (if applicable).
Include a pre-consultation questionnaire or brief to allow participants to prepare specific questions or topics.
b. Remind Participants
One Week Before: Send a reminder email with details about their session (webinar, workshop, or consultation).
24 Hours Before: Send a final reminder email with a direct link to the session, instructions on how to join, and a contact number/email in case they encounter issues.
5. Testing and Dry Runs
Before the actual event, test all systems to ensure everything runs smoothly:
a. Webinar and Workshop Testing
Run a Test Session: Test the webinar and workshop tools (Zoom, Airmeet, etc.) to ensure everything works—video/audio, screen sharing, and chat functionality.
Check Registration Flow: Confirm that the registration process works seamlessly from signup to reminder emails.
Pre-Event Communication: Ensure that all participants are receiving the correct information and calendar invites.
b. Consultation Slot Testing
Test Booking System: Check the scheduling system (Calendly, Acuity) to make sure users can easily book consultation slots and that confirmations are sent.
Test Video Calls: Ensure that video calls for consultations (Zoom, Google Meet, etc.) are working well and that consultants can access their schedules.
6. During the Event: Managing Sessions
On the day of the event, ensure smooth management of sessions:
For Webinars: Designate a moderator to manage Q&A, screen sharing, and attendee questions.
For Workshops: Ensure the facilitator can easily guide participants through exercises and discussions. Use breakout rooms if needed (especially for virtual workshops).
For Consultations: Ensure each consultant has their scheduled time blocked off and ready for the next participant.
7. Post-Event: Follow-up and Resources
After the event, don’t forget to:
Send a Thank-You Email: Include a link to recorded sessions (webinars/workshops), additional resources (tools, templates), and a survey for feedback.
Provide Consultation Recaps: If consultation participants request follow-up notes, provide any additional resources or clarifications based on their specific queries.
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