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SayPro Email: sayprobiz@gmail.com Call/WhatsApp: + 27 84 313 7407

SayPro staff and upload the training materials to the SayPro digital platform.

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.


Step 1: Plan the Internal Training Session

  • Define Objectives:
    Ensure SayPro staff understand how to effectively communicate policy positions to media, maintain consistent messaging, and handle interviews confidently.
  • Identify Participants:
    Invite policy consultants, communications team members, and any staff likely to engage with journalists.
  • Set Date and Format:
    Decide whether the training will be live (in-person or virtual) or pre-recorded for on-demand access.

Step 2: Develop Training Materials

  • Core Topics to Cover:
  • Importance of clear, concise messaging
  • Crafting key messages aligned with SayProโ€™s policy priorities
  • Techniques for staying on message during interviews
  • Handling difficult or unexpected questions
  • Dos and donโ€™ts in media engagement
  • Practical examples and role-playing exercises
  • Materials to Prepare:
  • Slide deck summarizing key concepts
  • Handouts or quick-reference messaging guides
  • Sample Q\&A scripts
  • Video tutorials or recorded mock interviews (optional)

Step 3: Conduct the Training

  • Present materials clearly and engage participants with interactive discussions and practice exercises.
  • Encourage questions and clarify any doubts.
  • Record the session if live, so it can be used for future reference.

Step 4: Upload Training Materials to SayPro Digital Infrastructure

  • Upload the slide deck, handouts, Q\&A scripts, and any recordings to the SayPro Websiteโ€™s internal resource or learning module.
  • Organize materials in an easily accessible folder or section labeled โ€œMedia Messaging Training โ€“ July 2025.โ€
  • Notify all relevant staff via email or internal communication channels with links to the materials and any additional instructions.

Step 5: Follow-up

  • Provide opportunities for staff to practice and request additional coaching if needed.
  • Schedule refresher sessions or updates as media engagement evolves.

  • Neftaly Malatjie | CEO | SayPro
  • Email: info@saypro.online
  • Call: + 27 84 313 7407
  • Website: www.saypro.online

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