SayPro Tasks: Coordinate with SayPro marketing and communications teams to create promotional materials (social media posts, banners, etc.).

Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407

SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.

SayPro Tasks: Coordinate with Marketing and Communications Teams to Create Promotional Materials

Objective:

To ensure the successful promotion of SayPro’s campaigns and initiatives by collaborating with the marketing and communications teams to design, develop, and distribute high-quality, mission-aligned promotional materials—both digital and print.

I. PLANNING & STRATEGY

1. Define Campaign Goals & Messaging

Clarify Campaign Theme: Align with SayPro’s mission and target audience (e.g., youth empowerment, skills development, fundraising drive).
Key Messages: Develop core messaging for all materials (e.g., “Empower One Youth Today,” “Your ZAR 100 Can Change a Life”).
Audience Segmentation: Customize messaging for different stakeholders—individual donors, corporate sponsors, community members, etc.
Tone & Style Guide: Ensure materials follow SayPro’s branding standards (color scheme, font, logo usage, tone of voice).

2. Create a Content Calendar

Work with the communications team to develop a timeline for content production and release, especially leading up to and during campaign periods (e.g., June campaign).
Include milestones for:
- Social media posts
- Email campaigns
- Video content
- Offline collateral
- Press releases

II. DIGITAL PROMOTIONAL MATERIALS

1. Social Media Graphics and Posts

Coordinate with designers and content writers to develop:

Branded Templates: For quotes, testimonials, statistics, and countdowns.
Daily or Weekly Posts: Sharing campaign goals, impact stories, donor spotlights, calls to action.
Platform-Specific Versions: Optimized content for Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
Interactive Elements: Polls, stories, live sessions, reels, and campaign challenges (e.g., #SayProYouthChallenge).

2. Digital Banners and Ads

Create digital banners for use on the SayPro website, partner sites, and email footers.
Design web advertisements for paid social media or Google Ad campaigns with clear CTAs (e.g., “Donate Now,” “Join Us”).

3. Videos and Animations

Coordinate the production of:

Short Promo Videos (30–60 seconds): Highlight SayPro’s work and invite support.
Testimonial Videos: From youth beneficiaries, volunteers, or donors.
Behind-the-Scenes Clips: Showing SayPro’s programs in action.
Explainer Videos: About how donations are used and what impact they make.

4. Email Marketing Content

Work with the communications team to:

Draft engaging email sequences for campaign phases (launch, mid-campaign, final push, thank-you).
Design headers and graphics for email templates.
Include dynamic content (e.g., progress bars, stories, links to donate/share).

III. PRINT & OFFLINE MATERIALS

1. Posters and Flyers

Design and distribute high-quality printed materials for community centers, schools, libraries, and event venues:

Campaign posters
Handout flyers
QR-code-enabled donation links
Multilingual versions if targeting diverse audiences

2. Banners and Signage

Coordinate production of:

Outdoor banners for SayPro offices or sponsored events
Pop-up banners and signage for fundraising tables, public events, or corporate engagements
Branded backdrops for photos and press appearances

3. Merchandise Design

Collaborate on:

SayPro-branded t-shirts, wristbands, tote bags, and stickers to promote awareness and engagement.
Materials for donor appreciation kits or ambassador starter packs.

IV. COLLABORATION & APPROVAL PROCESS

1. Cross-Department Coordination

Set up regular meetings with marketing, communications, and fundraising teams to align on goals, progress, and deadlines.
Assign point persons for each type of material (design, writing, editing, scheduling).

2. Internal Review and Approval

Implement a checklist for quality assurance:
- Brand consistency
- Messaging clarity
- Call-to-action effectiveness
- Spelling and grammar
- Layout and visual appeal
Route all materials through a clear approval process before publishing or printing.

V. DISTRIBUTION & TRACKING

1. Content Scheduling

Use tools like Hootsuite, Buffer, or Meta Business Suite to pre-schedule social media posts and track engagement.
Set up email automation campaigns via Mailchimp or a CRM platform.

2. Monitor Performance

Track:
- Engagement rates (likes, shares, comments)
- Click-through rates and conversions
- Email open and donation rates
- QR code scans for printed materials
Use data insights to adjust ongoing content and improve future campaign materials.

Deliverables Checklist:

Material	Status	Responsible Person	Deadline
Social Media Graphics	☐ In progress	Design Team	[Date]
Email Templates	☐ Drafted	Communications Lead	[Date]
Posters & Flyers	☐ Approved	Marketing Team	[Date]
Banners & Signage	☐ Printed	Operations	[Date]
Promo Videos	☐ Editing	Video Producer	[Date]