✅ SayPro Campaign Roles & Responsibilities 🔹 1. Campaign Leadership & Coordination Campaign Manager (Staff Lead) – [Assigned: Campaign Director or Senior Program Manager]
Oversees the entire campaign strategy and execution
Coordinates between teams, approves content and timelines
Tracks KPIs and makes adjustments as needed
Leads weekly progress meetings Assistant Campaign Coordinator – [Assigned: Junior Staff or Intern]
Supports logistics, scheduling, internal communication
Maintains project calendar and task tracker
Assists with donor follow-ups and data collection 🔹 2. Donor Engagement Team Donor Relations Lead – [Staff Member]
Manages major donors and repeat donor outreach
Personalizes donor communication and thank-you messages
Organizes donor appreciation activities Volunteer Donor Callers – [5–10 Trained Volunteers]
Make thank-you and reminder calls to donors
Encourage recurring donations
Collect feedback and stories from supporters CRM & Data Officer – [Staff or Consultant]
Maintains donor database accuracy
Tracks donor behavior, manages segmentation
Generates weekly reports on donor activity 🔹 3. Digital Marketing & Content Team Digital Marketing Manager – [Staff or External Consultant]
Designs and executes digital campaign (email + social media)
Manages ad spend if applicable (Facebook, Google Ads)
Tracks engagement analytics Content Creator/Graphic Designer – [External Partner or Freelancer]
Designs visuals, infographics, and campaign materials
Produces templates for social media and email
Ensures brand consistency Copywriter/Content Writer – [Staff or External]
Writes compelling campaign messages, social posts, and donor emails
Develops blog posts, testimonials, press releases Social Media Coordinator – [Intern or Volunteer]
Schedules posts, monitors comments/messages
Engages followers and answers DMs
Reports on weekly metrics 🔹 4. Website & Tech Team Web Manager – [Staff or Web Agency]
Builds and maintains the campaign landing page
Optimizes donation form UX
Ensures site is mobile-friendly and tracks conversions IT/CRM Support – [Technical Staff or Consultant]
Integrates web, donation platform, and CRM
Troubleshoots tech issues during live events or spikes 🔹 5. Partnerships & Outreach Partnership Development Lead – [Senior Staff or Board Member]
Identifies and negotiates with corporate and community partners
Develops partnership packages and visibility offers
Coordinates joint events and promotions Ambassador & Influencer Liaison – [Volunteer Coordinator or Comms Staff]
Recruits and supports SayPro ambassadors/influencers
Provides them with toolkits and updates
Tracks their campaign contributions 🔹 6. Events & Engagement Event Coordinator – [Staff or Volunteer]
Plans virtual or physical launch, mid-campaign, and closing events
Manages RSVPs, schedules, logistics, and technical setup
Collects attendee feedback and participation data Photographer/Videographer – [External Freelancer or Volunteer]
Captures video testimonials and event footage
Edits and prepares short videos for social media
Supports thank-you video at campaign close 🗂 Task Management Tools Project Management Software : Trello, Asana, or ClickUp for tracking tasks
Weekly Team Check-ins : 30-minute updates on KPIs, blockers, and priorities
Shared Calendar : Google Calendar for event and email scheduling
Team Drive (e.g., Google Drive or Dropbox) : Central hub for all assets, reports, and templates📌 Summary of Core Teams Function Lead Role Support Roles Campaign Management Campaign Manager Assistant Coordinator Donor Engagement Donor Relations Lead Call Volunteers, CRM Officer Marketing & Comms Digital Marketing Manager Copywriter, Social Media Coordinator, Designer Website & Tech Web Manager CRM/IT Support Partnerships Partnership Lead Ambassador Liaison Events Event Coordinator Photographer/Videographer
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