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SayPro Website traffic and engagement analytics specific to internship/job portal.
Email: info@saypro.online Call/WhatsApp: + 27 84 313 7407
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Objective
SayPro monitors and analyzes the website traffic and user engagement on its internship and job portal to understand how effectively the platform attracts, retains, and serves students and employers.
🔍 Details
1. 📊 Key Metrics Tracked
- Visitor Traffic:
- Number of unique visitors and total visits
- New vs. returning visitors
- Traffic sources (direct, search engines, social media, referrals)
- User Engagement:
- Average session duration
- Pages per session
- Bounce rate (percentage of visitors who leave after viewing one page)
- Click-through rates on job/internship listings
- Application Activity:
- Number of applications started and completed
- Conversion rates from visits to applications
- Drop-off points in the application process
- User Behavior:
- Popular job/internship categories or listings
- Search queries used within the portal
- Time spent on key pages (listings, application forms, FAQs)
2. 🛠️ Tools and Methods
- Use of analytics platforms such as Google Analytics, Hotjar, or integrated dashboard tools.
- Setting up custom reports and dashboards focused on internship/job portal KPIs.
- Heatmaps and session recordings to study user navigation patterns.
- Regular data reviews to inform improvements.
3. 📈 Benefits
- Identifies strengths and weaknesses in user experience.
- Helps optimize website design and content for better engagement.
- Informs marketing strategies to attract more students and employers.
- Enhances application process efficiency to increase placements.
✅ Key Outcomes
- Increased portal visits and user retention.
- Higher application completion rates.
- Better alignment of job/internship listings with user interests.
- Data-driven decisions to continuously improve the SayPro platform.
- Neftaly Malatjie | CEO | SayPro
- Email: info@saypro.online
- Call: + 27 84 313 7407
- Website: www.saypro.online
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