Innovation Management is a dynamic course that explores the principles, strategies, tools, and practices necessary to manage innovation effectively within organizations. The course equips students and professionals with the knowledge and skills required to foster, evaluate, implement, and sustain innovation across products, services, processes, and business models.
Participants will gain insights into how organizations like Apple, Google, Amazon, and Tesla manage innovation strategically and operationally to stay ahead in competitive markets. The course covers types of innovation (product, process, service, and business model), ideation techniques, innovation strategy, frameworks like Design Thinking and Lean Startup, and the roles of leadership and organizational culture.
This course blends theoretical concepts with real-world case studies, interactive activities, and project-based learning to build practical skills in driving innovation initiatives from concept to execution.
By the end of this course, participants will be able to:
Define innovation and understand its role in organizational success.
Differentiate between various types and levels of innovation.
Develop and align innovation strategies with business objectives.
Apply methods for generating, sourcing, and evaluating innovative ideas.
Utilize tools such as Design Thinking, Lean Startup, and Stage-Gate.
Manage the implementation and scaling of innovative solutions.
Understand the importance of culture and leadership in fostering innovation.
Measure innovation performance using key indicators.
Analyze innovation practices in global organizations.
Design and present a basic innovation plan or proposal.
Undergraduate and graduate students (Business, Management, Engineering)
Entrepreneurs and startup founders
Product managers and business innovation professionals
Corporate leaders and decision-makers
Anyone interested in driving innovation within their organization
Lectures & multimedia presentations
Group discussions & case studies
Innovation simulations & workshops
Quizzes, assignments, and final project
Class participation and engagement (formative)
Quizzes and case analyses
Group innovation project or business case
Final exam or summative assessment
This course is designed for individuals who want to understand and drive innovation within organizations, including:
Business and Management Students: Undergraduate and graduate students studying business administration, management, entrepreneurship, or related fields.
Entrepreneurs and Startup Founders: Individuals seeking to develop innovative products or services and grow their ventures.
Product Managers and Innovation Leaders: Professionals responsible for leading product development, innovation projects, or R&D teams.
Corporate Executives and Managers: Leaders aiming to embed innovation culture and strategy within their organizations to maintain competitive advantage.
Consultants and Business Advisors: Those advising companies on innovation strategies and transformation initiatives.
Anyone Interested in Innovation: Professionals from various sectors (technology, healthcare, manufacturing, services) interested in understanding innovation processes and management.